Biomedical subjects
Publications and source records attributed to W Galvagni.
The ways that hospitals used marketing to compete in a competitive environment are presented, including a teenage alcoholism unit, a dental program for the handicapped, and a steady growth in health fitness programs for industry.
Hospitals can show response to community needs through planning. However, the planning process can only effect change if given appropriate and regular evaluation.
Planning at the institutional level is crucial if hospitals are to influence the initiatives of government regional regulatory agencies. Given the current intensive regulatory environment, the absence of an effective planning process could pose a threat to the very survival of some health care institutions. But most importantly, planning is necessary for every hospital, large or small, because it is the principal management tool that helps hospitals define and meet community needs. The author offers some fundamental principles and practical advice for the development of new directions in hospital planning.
Explore the source record for details and available documents.