@misc{indiciae9d9ecf3a8afd,
  title = {Marketing from ground zero.},
  author = {B Cross},
  year = {1990},
  doi = {10.1016/s1046-9095(05)80090-x},
  url = {https://pubmed.ncbi.nlm.nih.gov/10106237/},
  note = {Source identifier: 10106237}
}