@misc{indiciae933059abbc99,
  title = {Using internal communication as a marketing strategy: gaining physician commitment.},
  author = {R P Heine},
  year = {1990},
  doi = {10.1300/j273v04n01\_11},
  url = {https://pubmed.ncbi.nlm.nih.gov/10110694/},
  note = {Source identifier: 10110694}
}