@misc{indiciae77043370bb03,
  title = {Implementing marketing strategy (Part four).},
  author = {D C Dodson and M Dotson and T F McIlwain and D Young},
  year = {1993},
  url = {https://pubmed.ncbi.nlm.nih.gov/10132854/},
  note = {Source identifier: 10132854}
}