@misc{indiciae6bea8d64fed3, title = {First steps first: developing a marketing plan. Case example: Senior Care Corporation, Inc.}, author = {V E Faherty}, year = {1985}, doi = {10.1300/j026v02n04\_05}, url = {https://pubmed.ncbi.nlm.nih.gov/10272353/}, note = {Source identifier: 10272353} }