@misc{indiciae424c8f55572f,
  title = {Knowledge is power: how to develop effective market surveys.},
  author = {J A Burns},
  doi = {10.1300/j026v03n02\_13},
  url = {https://pubmed.ncbi.nlm.nih.gov/10275055/},
  note = {Source identifier: 10275055}
}