@misc{indiciaee4e228b0aa07,
  title = {Strategic planning for marketers.},
  author = {I Wilson},
  year = {1978},
  doi = {10.1016/0007-6813(78)90071-x},
  url = {https://pubmed.ncbi.nlm.nih.gov/10297599/},
  note = {Source identifier: 10297599}
}