@misc{indiciae954825a092f1,
  title = {Measure is treasure.},
  author = {M J van den Hoff and A F Moorman},
  year = {1999},
  doi = {10.1016/s0008-6363(99)00121-2},
  url = {https://pubmed.ncbi.nlm.nih.gov/10536658/},
  note = {Source identifier: 10536658}
}