@misc{indiciaedd3d920f524f,
  title = {Sequential experimentation in product development. I.},
  author = {Anil Menon and Sibu Chakrabarti and Nadhamuni Nerella},
  year = {2002},
  doi = {10.1081/pdt-120002228},
  url = {https://pubmed.ncbi.nlm.nih.gov/11852694/},
  note = {Source identifier: 11852694}
}