TY  - RPRT
TI  - Sequential experimentation in product development. I.
AU  - Anil Menon
AU  - Sibu Chakrabarti
AU  - Nadhamuni Nerella
PY  - 2002
DO  - 10.1081/pdt-120002228
UR  - https://pubmed.ncbi.nlm.nih.gov/11852694/
ID  - 11852694
ER  -