@misc{indiciaeb69f89717d3a, title = {Rethinking green consumerism.}, author = {Jared Hardner and Richard Rice}, year = {2002}, doi = {10.1038/scientificamerican0502-88}, url = {https://pubmed.ncbi.nlm.nih.gov/11951336/}, note = {Source identifier: 11951336} }