@misc{indiciaed4e2b71352d1,
  title = {Diffusion of preventive innovations.},
  author = {Everett M Rogers},
  doi = {10.1016/s0306-4603(02)00300-3},
  url = {https://pubmed.ncbi.nlm.nih.gov/12369480/},
  note = {Source identifier: 12369480}
}