@misc{indiciae8931eeee3db8,
  title = {Improving product introduction through effective design reviews.},
  author = {Tammy M Pelnik},
  doi = {10.2345/0899-8205(2003)37[131:ipited]2.0.co;2},
  url = {https://pubmed.ncbi.nlm.nih.gov/12677754/},
  note = {Source identifier: 12677754}
}