@misc{indiciaea1544a03ff90,
  title = {Customers or patients?},
  author = {Mike Grace},
  year = {2003},
  doi = {10.1038/sj.bdj.4810227},
  url = {https://pubmed.ncbi.nlm.nih.gov/12819668/},
  note = {Source identifier: 12819668}
}