@misc{indiciae4330ba52c7f2, title = {Projective techniques in advertising research.}, author = {D B LUCAS}, year = {1954}, doi = {10.1111/j.2164-0947.1954.tb00381.x}, url = {https://pubmed.ncbi.nlm.nih.gov/13216908/}, note = {Source identifier: 13216908} }