@misc{indiciaea33c63f0a072,
  title = {Are public relations programs worth what they cost?},
  author = {R L STEARNS},
  year = {1955},
  doi = {10.1001/jama.1955.02950240029011},
  url = {https://pubmed.ncbi.nlm.nih.gov/13232983/},
  note = {Source identifier: 13232983}
}