@misc{indiciae94eee4b21f09,
  title = {MARKETING ANALYSIS TRAINING EXERCISE.},
  author = {A A KUEHN and D L WEISS},
  year = {1965},
  doi = {10.1002/bs.3830100106},
  url = {https://pubmed.ncbi.nlm.nih.gov/14285222/},
  note = {Source identifier: 14285222}
}