@misc{indiciaee1d35dbe0175,
  title = {Developing, implementing, and sustaining a marketing plan.},
  author = {Joseph F O'Neil},
  year = {2003},
  doi = {10.1016/j.ajodo.2003.09.008},
  url = {https://pubmed.ncbi.nlm.nih.gov/14666072/},
  note = {Source identifier: 14666072}
}