@misc{indiciae0dcc28d996de,
  title = {An experiment on simplifying conjoint analysis designs for measuring preferences.},
  author = {Tara Maddala and Kathryn A Phillips and F Reed Johnson},
  year = {2003},
  doi = {10.1002/hec.798},
  url = {https://pubmed.ncbi.nlm.nih.gov/14673812/},
  note = {Source identifier: 14673812}
}