TY  - RPRT
TI  - An experiment on simplifying conjoint analysis designs for measuring preferences.
AU  - Tara Maddala
AU  - Kathryn A Phillips
AU  - F Reed Johnson
PY  - 2003
DO  - 10.1002/hec.798
UR  - https://pubmed.ncbi.nlm.nih.gov/14673812/
ID  - 14673812
ER  -