@misc{indiciaea838e8e7feec,
  title = {Measuring exposure to advertisements.},
  author = {W T MORAN},
  year = {1951},
  doi = {10.1037/h0057024},
  url = {https://pubmed.ncbi.nlm.nih.gov/14814083/},
  note = {Source identifier: 14814083}
}