@misc{indiciae56ad0e4a0853,
  title = {A prospective and retrospective look at the diffusion model.},
  author = {Everett M Rogers},
  year = {2004},
  doi = {10.1080/10810730490271449},
  url = {https://pubmed.ncbi.nlm.nih.gov/14960401/},
  note = {Source identifier: 14960401}
}