@misc{indiciae5e496002a9f1,
  title = {Diffusion methodology: time to innovate?},
  author = {Gary Meyer},
  year = {2004},
  doi = {10.1080/10810730490271539},
  url = {https://pubmed.ncbi.nlm.nih.gov/14960404/},
  note = {Source identifier: 14960404}
}