@misc{indiciae7531a681e012, title = {Consumer behavior: a quadrennium.}, author = {J Jacoby and G V Johar and M Morrin}, year = {1998}, doi = {10.1146/annurev.psych.49.1.319}, url = {https://pubmed.ncbi.nlm.nih.gov/15012471/}, note = {Source identifier: 15012471} }