@misc{indiciae0c4e046d063f,
  title = {Developing the marketing mix.},
  author = {Christopher E Woodruff},
  year = {2004},
  doi = {10.1016/s1529-1839(04)70053-6},
  url = {https://pubmed.ncbi.nlm.nih.gov/15117059/},
  note = {Source identifier: 15117059}
}