@misc{indiciae9356e8d7dc7c,
  title = {Stand by your brand.},
  author = {Sophie Petit-Zeman},
  year = {2004},
  doi = {10.1038/nrd1437},
  url = {https://pubmed.ncbi.nlm.nih.gov/15214328/},
  note = {Source identifier: 15214328}
}