@misc{indiciae156d3ac0fa00,
  title = {The technology behind Colgate Simply White Toothpaste.},
  author = {Diego Hoic and Nagaraj Dixit and Michael Prencipe and Ravi Subramanyam and Ryan Cameron and Rouba Abdel Malak and Leilani Lagman and Tao Xu and Rose Richter},
  year = {2004},
  url = {https://pubmed.ncbi.nlm.nih.gov/15359541/},
  note = {Source identifier: 15359541}
}