@misc{indiciae8fb49f35a045,
  title = {Customer-centered brand management.},
  author = {Roland T Rust and Valarie A Zeithaml and Katherine N Lemon},
  year = {2004},
  url = {https://pubmed.ncbi.nlm.nih.gov/15449860/},
  note = {Source identifier: 15449860}
}