@misc{indiciaeec96de92bf5a,
  title = {What about an "E" campaign?},
  author = {Joan Shaver},
  doi = {10.1016/j.outlook.2004.10.002},
  url = {https://pubmed.ncbi.nlm.nih.gov/15614265/},
  note = {Source identifier: 15614265}
}