@misc{indiciaecc2ff2ef6b6f,
  title = {Driving toothbrush innovation through a cross-functional development team.},
  author = {Douglas J Hohlbein and Malcolm I Williams and Thomas E Mintel},
  year = {2004},
  url = {https://pubmed.ncbi.nlm.nih.gov/15789976/},
  note = {Source identifier: 15789976}
}