@misc{indiciae159eeddfa7ff, title = {Consuming now or later? The interactive effect of timing and attribute alignability.}, author = {Selin A Malkoc and Gal Zauberman and Canan Ulu}, year = {2005}, doi = {10.1111/j.0956-7976.2005.01549.x}, url = {https://pubmed.ncbi.nlm.nih.gov/15869702/}, note = {Source identifier: 15869702} }