TY - RPRT TI - Consuming now or later? The interactive effect of timing and attribute alignability. AU - Selin A Malkoc AU - Gal Zauberman AU - Canan Ulu PY - 2005 DO - 10.1111/j.0956-7976.2005.01549.x UR - https://pubmed.ncbi.nlm.nih.gov/15869702/ ID - 15869702 ER -