@misc{indiciae82bfd0ef2f84,
  title = {A formative approach to strategic message targeting through soap operas: using selective processing theories.},
  author = {Mohan J Dutta-Bergman},
  year = {2006},
  doi = {10.1207/s15327027hc1901\_2},
  url = {https://pubmed.ncbi.nlm.nih.gov/16519588/},
  note = {Source identifier: 16519588}
}