TY  - RPRT
TI  - A formative approach to strategic message targeting through soap operas: using selective processing theories.
AU  - Mohan J Dutta-Bergman
PY  - 2006
DO  - 10.1207/s15327027hc1901_2
UR  - https://pubmed.ncbi.nlm.nih.gov/16519588/
ID  - 16519588
ER  -