@misc{indiciaea30e328dedcc,
  title = {Point: Biotech needs direct to consumer communications.},
  author = {Paul Oestreicher and Tim Warner},
  year = {2006},
  doi = {10.1038/nbt0306-265b},
  url = {https://pubmed.ncbi.nlm.nih.gov/16525378/},
  note = {Source identifier: 16525378}
}