@misc{indiciae4b97122bd516,
  title = {Beware the marketing ploy.},
  author = {R Faulkner},
  doi = {10.7748/ns.4.47.44.s42},
  url = {https://pubmed.ncbi.nlm.nih.gov/2119727/},
  note = {Source identifier: 2119727}
}