@misc{indiciae153d1757bfed,
  title = {Marketing techniques in print.},
  author = {R T Smithing and M D Wiley},
  doi = {10.1111/j.1745-7599.1989.tb00752.x},
  url = {https://pubmed.ncbi.nlm.nih.gov/2631932/},
  note = {Source identifier: 2631932}
}