@misc{indiciae85df8105e5c0,
  title = {A creative idea in communication.},
  author = {G Howell},
  year = {1973},
  doi = {10.1111/j.1547-5069.1973.tb01109.x},
  url = {https://pubmed.ncbi.nlm.nih.gov/4486145/},
  note = {Source identifier: 4486145}
}