@misc{indiciae0f1122d6ecbe,
  title = {Consumer analysis.},
  author = {R Perloff},
  year = {1968},
  doi = {10.1146/annurev.ps.19.020168.002253},
  url = {https://pubmed.ncbi.nlm.nih.gov/4866841/},
  note = {Source identifier: 4866841}
}