@misc{indiciae98e628ca6330,
  title = {Positive and negative attitudinal affect established by classical conditioning.},
  author = {M P Zanna and C A Kiesler and P A Pilkonis},
  year = {1970},
  doi = {10.1037/h0028991},
  url = {https://pubmed.ncbi.nlm.nih.gov/5434867/},
  note = {Source identifier: 5434867}
}