@misc{indiciae5f4beb65a6f8, title = {Consumer pre-decision conflict and post-decision dissonance.}, author = {S Oshikawa}, year = {1970}, doi = {10.1002/bs.3830150204}, url = {https://pubmed.ncbi.nlm.nih.gov/5490669/}, note = {Source identifier: 5490669} }