@misc{indiciae3f61058e9bf1,
  title = {Processes underlying exposure to advertising.},
  author = {H E Krugman},
  year = {1968},
  doi = {10.1037/h0026247},
  url = {https://pubmed.ncbi.nlm.nih.gov/5647877/},
  note = {Source identifier: 5647877}
}