@misc{indiciae57d1fa7da798, title = {Measuring utility by a single-response sequential method.}, author = {G M Becker and M H DeGroot and J Marschak}, year = {1964}, doi = {10.1002/bs.3830090304}, url = {https://pubmed.ncbi.nlm.nih.gov/5888778/}, note = {Source identifier: 5888778} }