@misc{indiciae9834836fa9cc, title = {Promoting cost effective prescribing.}, author = {N Freemantle and D Henry and A Maynard and G Torrance}, year = {1995}, doi = {10.1136/bmj.310.6985.955}, url = {https://pubmed.ncbi.nlm.nih.gov/7728021/}, note = {Source identifier: 7728021} }