@misc{indiciae286a791227ea,
  title = {Considering a new product? Put it to a test.},
  author = {K L Wright and M A Turjanica and N A Schiffer},
  year = {1996},
  url = {https://pubmed.ncbi.nlm.nih.gov/9001069/},
  note = {Source identifier: 9001069}
}