@misc{indiciae9a4be45e31f6,
  title = {Lessons from a marketeer.},
  author = {D Schwab},
  year = {1997},
  doi = {10.1111/j.1532-849x.1997.tb00100.x},
  url = {https://pubmed.ncbi.nlm.nih.gov/9497783/},
  note = {Source identifier: 9497783}
}