TY  - RPRT
TI  - Lessons from a marketeer.
AU  - D Schwab
PY  - 1997
DO  - 10.1111/j.1532-849x.1997.tb00100.x
UR  - https://pubmed.ncbi.nlm.nih.gov/9497783/
ID  - 9497783
ER  -