@misc{indiciaeca2682cc5847,
  title = {Selling cheese-a beginner's guide},
  author = {SA Evans},
  year = {1998},
  doi = {10.1136/bmj.317.7162.893},
  url = {https://pubmed.ncbi.nlm.nih.gov/9748202/},
  note = {Source identifier: 9748202}
}