@misc{indiciae81fd4faa469b,
  title = {Sending the right message},
  author = {R Ball},
  year = {1998},
  doi = {10.1136/bmj.317.7163.944},
  url = {https://pubmed.ncbi.nlm.nih.gov/9756822/},
  note = {Source identifier: 9756822}
}