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PubMed · 10124789

Nursing home selection: replication, decision recency and strategic implications.

S Van Auken
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Abstract

This work replicates the essence of prior studies of nursing home selection while paying particular attention to differences between recent and nonrecent decision makers. A number of strategic implications are presented for the marketing of a nursing home along the dimensions that are critical to consumers.

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Choice BehaviorConsumer BehaviorDecision MakingHealth Services AccessibilityHumansMarketing of Health ServicesNursing HomesQuality of Health CareReproducibility of ResultsSurveys and QuestionnairesUnited StatesJournal Article

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S Van Auken. 1992. Nursing home selection: replication, decision recency and strategic implications.. https://pubmed.ncbi.nlm.nih.gov/10124789/

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